Real Estate Business: Basic Product Knowledge

	Know your product, your Company, your competitors A Property consultant's brain should be equipped with enough knowledge of the products he is selling; he must have done research on what particular real estate properties are selling well, the promotions that are most effective for these type of properties, the activities that competitors are doing, the products that he should focus on, the risk involved involved if he cannot make a sale yet which can affect the subsistence of his family, the sales target that he sets for himself to achieve, The Company or Developer which these properties belong to, the prices for each housing unit, the consumer information that he needs to know and the kind of personality that he needs to develop to be a successful real estate consultant.   KNOWLEDGE OF HIS PRODUCT IS AS ESSENTIAL TO A SALESMAN AS MILITARY STRATEGY TO A GENERAL. IN THE SAME MANNER THAT YOU WOULD NOT EXPECT A SOLDIER TO GO TO THE WARFRONT WITH A RIFLE WITHOUT ANY BULLETS, YOU WOULD NOT EXPECT A PROPERTY CONSULTANT TO TRIP A PROSPECT WITHOUT AMPLE PRODUCT INFORMATION

	Real Estate Real Estate is defined as the land and/or building or other improvements permanently attached or annexed to land including the rights and interests thereon, such as residential, commercial, industrial, institutional, agriculture, or ownership of resorts, condominiums, memorial parks, townhouses, house and lot, and other similar nature.