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Real Estate Business: The Buying Process

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1. The Approach
2. Arousing Interest
3. Producing Conviction
4. Creating Desire
5. Prospect resolves to buy
6. Closing the sale

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There is a need to continuously arouse interest and desire of the prospect throughout the process. This is not only during face to face presentation but also in answering phone inquiries and email marketing. In every inquiry in the internet, don't just reply just enough to answer the question but phrase your words so as to make the benefits as clear as crystal in the minds of your prospects. If the prospect sends inquiries, at your own discretion, send the reply with attached  beautiful pictures of the units he is inquiring about. Even in follow up call,s always be updated of new promotions, etc., relay this good news to your prospect and keep his desire burning for the product.
 

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THE SELLING PROCESS

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