Signal: Any favorable remark or acceptance of the feature or benefit
1. Prospect's sgnal: Yes, it's better to own than to rent
Reinforcing: Precisely, you can save a lot by owning. That's why this house and lot I'm
offering can save all your rentals and instead you'll get ownership.
(Proposition
follows . . . . )
2. Signal: That appears to be a good location.
Reinforcing: Good location is very important especially among busy people like you
who have kids who are schooling. That's why we offer you this location, it's only 20 minute drive from your place of
work or the school of yoiur children
(Proposition follows . . . )
3. Signal: I'm looking for something that fits within my one million budget.
Reinforcing: That's good because we have a package that precisely fits within that budget.
(Proposition follows . . .)
4. Signal: It's good to be in a place where my family is secured.
Reinforcing: Yes, family security is a must especially when your work requires to be away
from your family. That's exactly what I have to offer, a subdivision with 24 hour security with a pleasant neighborhood. (
Proposition follows . . . .)
5. Signal: I prefer longer terms of payment
Reinforcing: Indeed, longer terms of payment makes monthly amortization easy on the pocket. And
you can find this in our house and lot package. It's 10 years in house financing or you may choose much longer term up to
25 years with Pag-ibig. (Proposition follows . . . . )
