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How to write a good Ad title.
A good Ad title usually consists of an "action" and a "statement". For example, you would like to
place an advertisement for your house, which is for sale. You write - "House for sale". WRONG. This title is boring
and is probably the same as one million other ads out there. Instead, try something like - "FOR SALE: House with an ocean
view", or "FOR SALE: House with a beautiful garden". As you can see by now, "FOR SALE" is an action
and "House with an ocean view" is a statement. With an attractive "action" and a well-written "statement",
your hit rate for this Ad is going to skyrocket.
How to write a good Ad description.
After having brought in interested buyers through your Ad title, it is now the job of your Ad description to complete
the sale. "House with 3 bedrooms, 2 toilets, 1 kitchen. Fully tiled floor. Built-in area 1200 sq ft. 5 years old. New
coat of snow white paint. Selling for $150,000 neg. Please call XXX-XXXX-XXX today!" What is wrong with this Ad description?
NOTHING. This is exactly the type of Ad you should be writing. Most buyers have no patience to look through hundred of words
just to know how many bedrooms your house got. Keep your Ad short and straight to the point (but do not leave out important
details like "new coat of snow white paint", as this might be the key to closing the deal).
After you have learnt the basics of Ad posting, you can proceed to "attack" your buyers more specifically. Try
this now - "Magnificent ocean view. Watch the sunset right from the bedroom! Selling this beautiful house with 3 bedrooms,
2 toilets and a well-equipped kitchen. Fully tiled floor with marbled living room. Built-in area at a cosy 1200 sq ft. Only
5 years old with a brand new coat of snow white paint. Selling for only $160,000! Please call Michael @ XXX-XXXX-XXX to view
today!" Notice the difference? Do you feel more interested to view this house now? Contact us now. We will be happy to
serve you.
Joe Smith
Tel. 6332-4125990
Cell No. +639165425062
Do(s) of an Ad
Include a photo whenever possible
We provide all users with the ability to upload photos for free. Use it. As the saying goes, a picture tells a thousand
words. Enough said.
Spelling and punctuation
Correct spelling and punctuation is critical. A badly, punctuated; Ad, with wlrong speeling can reealy be a nuisance.
You think so too?
Let the buyer know exactly what he or she has to pay.
Modes of contact
Provide as many modes of contact as is conveniently possible to you. Modes such as email addresses, mobile phone numbers,
physical addresses even, will facilitate your sales. Do ensure that the proper security and safety precautions are taken,
of course.
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